About us

Empowering Solar Professionals to Achieve Greater Success

Our Mission

We believe in not just expanding the solar market, but in improving it. Empowering growth means aligning your success with the success of the solar industry.

Together, we create a brighter future for all.

At Solartraders, our platform and culture are carefully crafted for a seamless experience. We connect Europe's top solar manufacturers and distributors directly with professionals, ensuring better prices and streamlined communication. Based in Frankfurt, we are your trusted partner in the solar industry.

"We've experienced highs – and truly hard times. But it's in the crises that you see what remains: trust, perseverance, and the will to do better. That's exactly what Solartraders is made of."

FrFrederic, Founder Solartraders

From Idea to Original

In 2011, somewhere between a coffee cup and a cable box, an idea was born that would change the solar market. Frederic, our founder, knew the industry – but not the means to go big from day one. Instead, he bet on something else: courage, curiosity, and trust in transparency.

In a small backyard office in Frankfurt, he built a platform with great energy that sets standards today. No classic sales structures, no window dressing – just a place where solar professionals can focus on what matters: buying fairly, trading reliably.

Challenges? We take them in stride.

The solar market wasn't always easy – full of prices no one understood, offers that couldn't be compared, and distribution channels that raised more questions than they answered.

We had no big capital, wanted no investors – but had a clear goal: make PV procurement simpler and fairer.

What helped us? A feel for the market – and a team that likes to take things into their own hands. We were recognized early for our approach – including with the Frankfurt Founders Award.

And today we continue to live this startup spirit: pragmatic, digital, and close to what actually helps you in your day-to-day work.

14 years of solar – and we're far from done.

What started as a small idea is now Europe's largest B2B platform for solar components – and still 100% founder-led & independent.

We grow with the industry, develop new features, test ideas with installers – and stay what we've always been: a real team that's passionate about solar and wants to make wholesale trading a little better.

More than

10 Years

of European experience

25+

years of European experience

2.562

products online

20,000

MW traded

788

verified sellers

Today, Solartraders connects 57.050 registered solar businesses across Europe using cutting-edge technology. Based in Frankfurt, our platform is trusted by thousands of users, boasting 4.046 positive reviews and an average rating of 4,89 out of 5.

Our Values

Responsibility

We offer you secure payment options: advance payment or Buyer Protection.

Collaboration

Transactions are a team effort. Our verification process ensures that only real professionals trade with each other.

Support

Need help? We're here for you – personally, solution-oriented and fast. So it works when it matters.

Innovation

We continuously develop Solartraders: with new features, smart tools and strong partnerships.

"The solar market has never been easy. That's why it's so important to be able to rely on each other – and that's exactly what we're here for. Our team gives its all to make sure you're happy."

LGLisa Giesbrecht

Team looking at solartraders on a tablet

Meet our dedicated leadership team

At Solartraders, our team combines expertise, dedication, and a shared vision to drive our mission forward. Each member plays a crucial role in ensuring the success and satisfaction of our partners and customers.